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Episode 68: Word Of Mouth
I have been trying to tell my boss that we don't need to spend a bunch of cash advertising our English School. He seems to feel that flashy spots on television will get our name out there. Additionally, he feels that half page ads in the newspaper are another viable option for us to look at it. I can not get past how naive he is when he is dealing with these advertising companies. I have told him time and again that the best advertising is word of mouth. He doesn't seem to grasp the fact that if our school gives good lessons, uses excellent materials, and satisifies the needs of our students that the word will spread about how good our school is. He has flushed about 10,000 dollars down the toilet so far and the results have been insignificant. I guess I will just have to persist in trying to convince him that money doesn't grow on trees. If he could only see that an excellent curriculum is much more integral to the success of the school than advertising, our school would be much better off.